AR Face Filters
Strategy
Art Direction
✳
2019 – present
As AR became a go-to marketing tool on social media, I became curious about its accessibility. Using Spark AR, I have designed ten unique filters, paying close attention to my audience’s patterns and trends worldwide, resulting in over 70M impressions and being featured in Cosmopolitan. This project has also led to freelance opportunities with brands like Cleobella.
This project is ongoing; keep an eye out for more filters soon.
• 63M Impressions
Daisy Lids
Daisy Lids was designed and inspired by the fashion and beauty trend WGSN called Joyful Expression. Influencers like @alyssainthecity began recreating the fun while stuck at home. With direct support from Alyssa and her following, Daisy Lids’ popularity grew quickly and has maintained a steady growth of 80k daily impressions.
• for Cleobella
Eye Gaze
With my success in designing and developing beauty filters, Cleobella wanted to collaborate
to create a custom filter for their Instagram.
I pitched three concepts inspired by their handmade details, from woodblock prints
to eyelet details.
Take a closer look at my process and view
my concept pitch here.
Face Fleur
• 4.8M Impressions
Face Fleur was designed as a fun, playful makeup look inspired by eyeshadowtrends in the 90s. Bold, bright eyelids resurged across the UK, and the filter has been popular amongst British influencers, including @livpurvis, @meganellaby, and @charlottejacklin.
