Squiggle Coffee

Strategy
Brand Development
Brand Identity
Art Direction
✳
2022

Squiggle Coffee is a small-batch specialty roaster I co-founded in Los Angeles, California, focused on curating unique, perfectly roasted beans that every coffee drinker will enjoy. Bold. Fruity. Sweet. Dark. Light. Delicious.

Oat
#F9EFDD

Acid
#D95D25

Berry
#7C9BCD

Green
#1D7254

Brand colors +
shapes by region

I aimed to create a flexible, recognizable, and educational design system. At a glance, consumers can identify the coffee regions and flavor profiles based on the colors and shapes of the labels. Since we carry limited quantities of each bean, developing a system for return customers was key.